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Google and Alphabet face a difficult task: self-organization

Google has one of the most important tasks, in addition to organizing and providing global information for users around the world. But the company still has not solved such human factor as the establishment of common processes.

Nearly two years ago, Google co-founder Larry page announced that the technical giant would be reorganized as Alphabet. Thus, a holding company whose units include Google and many unrelated organizations in various fields such as health care, self-driving cars and urban planning.

Wall Street mood took a more positive nature. Previously these wildcats had collected in Google’s total financial results. And now investors will see the Google results regardless of its so-called “Other Bets”.

Alphabet’s top management also aimed to increase accountability by designating managers at the head of each bet.

So far Alphabet has failed to show that it can convert its other bets from experiments in business as well as exposure and lucrative potential in the field of search source and promotional activities of the company. Interviews with two dozen former Alphabet leaders and employees showed that still a model of time organization and resources relative to other bets is not found in the pursuit of profitability.



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