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Aldi is ranked the highest in supermarket satisfaction poll

Aldi has taken first position in Britain's top supermarkets list, pushing ex-champion Waitrose down to fourth line. Among downsides of the chain customers named untidiness in the stores and frequently absent personnel, though they gave Aldi a high grade for charging adequate prices, as ”Which?” group’s data shows.

Marks and Spencer was praised for its appearance and high quality of products, was ranked second. Lidl came third. The big chains did badly, thus Sainsbury's was ninth out of nine.

The poll of last October was focused on rating customer experience over the preceding six months. The supermarkets were rated in terms of client satisfaction and whether the chain is worth recommending to other people. Discount supermarkets were positioned above Waitrose, Tesco, and other big chains as to the value-for-money.

Aldi was also rated highly for the convenience of product placement on the shelves, according to “Which?”. However, Lidl and Aldi were at the bottom of the list, when it came to queuing time, range of products, and their staff availability. Though both of the supermarkets received high rating for the quality of private-label products.

With Aldi occupying just 7% of Britain’s grocery market and Lidl taking up 5%, the budget chains have experienced a rapid rise in sales in the past few years.

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