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Amazon declares Prime Day to be July 11th

Amazon has declared July 11th as its third annual Prime Day. The sales will start at 6pm PT / 9pm ET on Monday July 10th.

New deals will be available for 30 hours and be offered to customers in 13 countries, including the U.S., U.K., Germany, Japan, China, Mexico and India.

This is the third time Amazon will hold its annual Prime Day promotion - its own answer to Black Friday.

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