Ford Motor Co's China car sales tumbled for a third back to back a year, by 26.1 percent, as it fights a drawn-out sales decrease in its second-greatest market that has punched interest for its mass-market Ford brand and sports utility cars.
The U.S. automaker conveyed 146,473 vehicles in China in the final quarter, down 14.7 percent year-on-year, Ford said in an announcement. Altogether, it sold 567,854 vehicles over 2019.
Fors has been attempting to restore deals in China after its business started drooping in late 2017. Sales sank 37 percent in 2018, after a 6 percent decrease in 2017.
The automaker intends to dispatch more than 30 new models in China throughout the following three years of which over a third will be electric cars. It has additionally said it would confine supervisory crews by employing more Chinese staff and expected to improve associations with joint endeavor accomplices.
In China, Ford makes autos through a joint endeavor with Chongqing Changan Automobile Co Ltd and Jiangling Motors Corp Ltd (JMC). It has additionally said it would accomplice Zotye Automobile Co Ltd to sell low-cost autos.
Its bigger U.S. rival General Motors Co a week ago said its deals in China dropped 15 percent from a year sooner to 3.09 million vehicles in 2019, its second year of decay.
China's auto showcase is set to shrink by 2 percent in 2020 for the third year of decay, the China Association of Automobile Manufacturers (CAAM) figure, because of a more vulnerable economy and exchange contest with the U.S.
More than 28 million vehicles were sold in 2018, down 3 percent from the earlier year, while 2019 sales are probably going to have declined 8 percent from the earlier year, CAAM said.