Ford company has initiated a scrappage campaign for cars and vans with the purpose of relieving the roads of dirtier vehicles and invigorating its sales in the UK.
This year other carmakers have launched similar programs but the Ford scheme is special – it gives the opportunity to trade in any brand of cars for a at least £2,000.
This scheme allows scrappage of vehicles bought and registered prior to 2010, with emissions standards of those years. Ford’s Fiesta and Transit Custom are bestsellers in the United Kingdom.
Following long years of steady growth deriving from inexpensive financing, British vehicle market have fallen, 9% slump in July ascribed to a pressure on lending and Brexit uneasiness.
Air pollution issue, intensified by the diesel emissions scandal, has been another factor for launching trade in schemes for the dirtiest of diesel cars by German carmakers too.
Ford of Britain’s chairman and managing director Andy Barratt said that Ford is seriously concerned about air quality. He also said that getting rid of old most polluting cars would have instant beneficial effect on the quality of air, and Ford’s initiative strives to do exactly that.