Economic news

Italia Investigates Google over Alleged ad Market Abuse

Italy's antitrust authority is investigating Alphabet's Google for alleged abuse of its dominant position in the Italian online display advertising market, it said on Wednesday.

The investigation follows a complaint filed by Italian digital advertising lobby group IAB last year and will have to be completed by November 2021, adding to regulatory scrutiny of the Silicon Valley tech giant around the world.

The watchdog said it suspects Google of using enormous amounts of data collected through its own applications to prevent rival operators from competing effectively, adding that it carried out inspections of some Google offices on Tuesday.

Google’s spokeswoman in Italy did not respond immediately to an emailed request for comment.

The Italian online advertising market was worth revenue of 3.3 billion euros last year, with display advertising, such as banner ads, accounting for nearly 37%, sector data showed.

Reporting by Elvira Pollina and Giulia Segreti; Editing by David Goodman

Source: Reuters


To leave a comment you must or Join us


More news


Back to economic news list

By visiting our website and services, you agree to the conditions of use of cookies. Learn more
I agree