The pound hovered near 14-month trough on Thursday, and impressive UK retail failed to underpin the currency hit by concerns over Britain departing from the European Union.
The British currency was unchanged versus the dollar around the $1.27 level. It was also stable at 89.47 pence per euro.
UK retail sales picked up 0.7 percent in July, following a 0.5 percent decline in June. Hot weather and the World Cup were the main factors, which supported consumer spending.
A broadly stronger greenback and extended worries that Britain will fail to reach a deal before it quits the EU in March have hit sterling. It has lost 12 percent of its value since April and on Tuesday dipped to $1.2662, its lowest level since June 2017.
Further Bank of England's interest rate hikes now seem a distant prospect and Brexit continues to provide uncertainty, hitting confidence in the economy.