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Two giants – Google and Apple, collide over new technology

Today Alphabet’s Google presented instruments for creating augmented reality mobile apps for Android OS, which takes on Apple’s iPhone for the new generation features for mobiles.

Augmented reality for smartphones, when virtual objects are integrated with the actual scenery on screen of a device, was largely propelled by the famous Pokémon Go game.

The game that forced people outside in search of cartoon characters, was first launched in the U.S. in the summer of 2016. Experts forecasted $3 bln of returns from the game for Apple in the span of two years as players purchase PokéCoins from AppStore.

Google’s shot in the technology will start with the Samsung’s Galaxy S8 and company’s own Pixel smartphone. According to a blog post the company was planning the new system ARCore to be accessible for 100 mln phone owners at minimum, though it didn’t specify when the launch would take place.

The rival company from Cupertino presented comparable system named ARKit back in the beginning of this summer, scheduled for release in the third quarter on many millions of mobile devices.

The two companies will go all out to draw the interest of people and developers, who create apps, in order to make augmented reality a new big feature.


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