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UK retail sales rise due to hot weather

UK sales of products for picnics has increased in June due to a number of sporting events and very hot weather. As a result, sales supported many UK`s largest supermarkets.

According to the results of Nielsen's market research, within 4 weeks (until July 15) demand for food products increased by 5.1%, compared to the same period of  2016 – the strongest result for the last four years.

Nielsen also reported a high growth of sales in June, which was about 4% in the first three weeks.

For example, during this period, sales of ice cream increased by 45%, which is quite comparable to the sales of alcohol mixers. The sales of fresh hamburgers with beef rose by 29%. Sales of lemonade increased by 24%, cider by 19%, and wine drinks by 17%.

At the end of the hottest week - until June 24, sales of fresh strawberries and whipped cream increased by 18%. And for the July week, which lasted until the 15th, the sales of strawberries increased by 10%.

According to Nielsen, such figures were recorded only in July 2013, when almost all UK`s largest retailers noted an increase in sales.

The largest increase among the top four national retailers was registered in Tesco - 2.8%. Of all other retailers, the biggest increase in sales was seen in Iceland - 7.8%.

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