UK sales of products for picnics has increased in June due to a number of sporting events and very hot weather. As a result, sales supported many UK`s largest supermarkets.
According to the results of Nielsen's market research, within 4 weeks (until July 15) demand for food products increased by 5.1%, compared to the same period of 2016 – the strongest result for the last four years.
Nielsen also reported a high growth of sales in June, which was about 4% in the first three weeks.
For example, during this period, sales of ice cream increased by 45%, which is quite comparable to the sales of alcohol mixers. The sales of fresh hamburgers with beef rose by 29%. Sales of lemonade increased by 24%, cider by 19%, and wine drinks by 17%.
At the end of the hottest week - until June 24, sales of fresh strawberries and whipped cream increased by 18%. And for the July week, which lasted until the 15th, the sales of strawberries increased by 10%.
According to Nielsen, such figures were recorded only in July 2013, when almost all UK`s largest retailers noted an increase in sales.
The largest increase among the top four national retailers was registered in Tesco - 2.8%. Of all other retailers, the biggest increase in sales was seen in Iceland - 7.8%.