UK customers visited stores less than ever in the past two months, the level is even lower than during the peak of the financial crisis, according to the new data. In the last month footfall dropped by 3.3% compared to the same period of 2017, which came after a 6% fall of March, together making a slide of 4.8% for the two periods, the data by British Retail Consortium shows.
Even March-April of 2009 registered better level – 3.8% decrease, as analysis by Springboard firm demonstrates. Visa’s data also confirms the negative trend, reporting 2% decline of April’s total consumer expenditure, unable to rebound from March’s low, even though wages showed growth, and weather conditions turned for the better.
Retailers have had a hard time as family budgets continued to lag behind the rise of inflation and the cold weather some time back has also had its harmful effect.
This kind of March-April drop in footfall hasn’t happened since the worst times of recession in 2009, and even then it wasn’t as bad as now, said Springboard’s marketing and insights director Diane Wehrle.