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German Retailers Warn of Worse Business as Costs Rise

BERLIN, July 14 (Reuters) - German retailers are facing worsening business conditions as rising energy, labour and ​purchasing costs squeeze profits while sales remain ‌weak, the German Retail Association (HDE) said on Tuesday, urging the government to act quickly.

A survey of 600 retail ​companies found that 42% rated their current business ​situation as poor, while nearly two-thirds said ⁠conditions had deteriorated in the first half of ​the year compared with the same period in ​2025.

A year earlier, 51% had reported a worsening situation.

"The situation is even more dramatic than it already was in the ​rather modest previous year," said HDE president ​Alexander von Preen.

He added that sentiment among consumers and companies ‌was ⁠as weak as during Germany's second coronavirus lockdown.

The survey showed 69% of companies reported lower profits than a year earlier.

Looking ahead, 65% expect sales this ​year to ​be slightly ⁠or significantly below 2025 levels, compared with 53% in last year's survey. Only ​18% forecast higher sales.

The HDE maintained ​its 2026 ⁠forecast for nominal retail sales growth of 2%, putting total turnover at €697.4 billion euros ($813 billion).

The association ⁠called ​for better business conditions, warned against ​curbs to mini-jobs and urged a cap on non-wage labour ​costs at 40%.

Reporting by Maria Martinez Editing by Linda Pasquini

Source: Reuters


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