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Porsche Profit Rebounds as Restructuring Starts to Deliver

  • Nine-month operating profit rises to €1.74 billion from €40 million
  • Sales of flagship 911 model rise 12% in first nine months
  • Profit margin ​improves to 6.9% from 2025 record low 1.1%

BERLIN, Oct 27 (Reuters) - Volkswagen's sports car maker Porsche on Tuesday reported a recovery in profit in the first nine months of the year, in an early sign CEO Michael Leiters' turnaround plan to ​downsize and retreat from China is yielding results.

Leiters took office at the ​start of the year. Porsche's supervisory board appointed him to change ⁠course after the group's electrification strategy failed to take off, resulting in €2.7 billion ($3.0 ​billion) in restructuring costs.

Leiters fleshed out his strategy for the automaker to investors ​earlier this month. He plans more customisation and exclusive higher-margin models, which will shrink the group, but should increase profits.

Tuesday's results showed a 12% increase in sales of its high-margin flagship 911 ​car, the only model in Porsche's portfolio for which sales rose over the ​first nine months of the year.

"We are implementing our strategic realignment consistently and at a rapid ‌pace. ⁠Our focus is on our core business, a competitive cost structure and a sustainable increase in our profitability," Leiters said.

"With the measures already implemented, we are creating the conditions to position Porsche as a stronger, more focused and more profitable ​company in the long ​term."

Nine-month operating profit ⁠of €1.74 billion followed a weak prior-year result of €40 million, when the carmaker was hit by increased costs largely related to ​its halted electrification strategy, the company said.

Declining sales in China ​have also ⁠depressed the results of Porsche as well as parent Volkswagen and fellow subsidiary Audi, prompting a restructuring of the group.

Porsche's operating return on sales hit a record low of ⁠1.1% ​in 2025 but improved to 6.9% in the ​nine-month period, within a targeted range of 5.5% to 7.5% for the full year.

($1 = 0.8946 euros)

Reporting by ​Rachel More; Additional reporting by Christoph Steitz; Editing by Friederike Heine and Barbara Lewis

Source: Reuters


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