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Treasury Wine Luxury Push Lifts Shares 13% on Penfolds

  • Winemaker reviews troubled Americas business
  • To slash number of brands to fewer than 30 from 76
  • Eyes cost savings A$100 million/year
  • FY26 operating earnings forecast beats Street view

June 4 (Reuters) - Australia's Treasury ‌Wine Estates said on Thursday it will double down on a handful of brands led by the iconic luxury Penfolds, and review its Americas business as part of a new strategy to bolster profits and ​prop up its falling share price.

Shares of the country's top standalone winemaker surged 13% ​to A$4.66 in their best session in six weeks, while the broader ⁠benchmark fell 1.1%.

At its Investor Day briefing, Treasury Wine said it would reduce its number ​of brands to fewer than 30 over the next five years from the current 76, ​aiming to earn 90% of its net sales from these brands, compared with the present 68%.

Its portfolio will be divided into luxury "Power Brands" and "Regional Heroes". The "Power Brands" will include global names like DAOU and Penfolds, ​while "Regional Heroes" will be made up of local brands like Squealing Pig and Pepperjack.

"The clearer ​commitment to divest to only 10 key brands and simplify is giving management a target to be held ‌accountable ⁠to, which is more encouraging than past uncertainty," said Cameron Curko, CIO at Pitcher Partners.

The review of its Americas business, beset by excess supply-chain capacity and elevated inventory levels, may result in a divestment of certain brands and wineries alongside vineyards.

The division has been a drag on ​group performance recently, hit ​by softer U.S. wine ⁠demand and disruptions stemming from changes to its distribution network. The segment also flagged a A$687.4 million ($490.12 million) asset writedown last year.

Citi analysts said ​the review would be "music to the ears of many shareholders".

Treasury Wine ​is targeting ⁠cost savings of about A$100 million a year from a revamped operating model and a supply-chain overhaul. The company expects this to help it aim at revenue growth from fiscal 2028.

The winemaker ⁠expects operating ​earnings of A$480 million-A$490 million in fiscal 2026, ahead ​of a Visible Alpha consensus estimate of A$451.4 million. It also sees earnings for fiscal 2027 to be at ​least equivalent to 2026.

($1 = 1.4025 Australian dollars)

Reporting by Rajasik Mukherjee in Bengaluru; Editing by Subhranshu Sahu

Source: Reuters


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