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UK's B&M Appoints Asda's Atheeq Akbar as Finance Chief

June 24 (Reuters) - British discount retailer B&M named Asda [RIC:RIC:WMTAS.UL] executive Atheeq Akbar as its ​next chief financial officer on ‌Wednesday, with the company pushing ahead with efforts to boost its UK business.

Here ​are some more details:

  • Akbar will ​join B&M in February 2027, succeeding ⁠interim CFO Pete Waterhouse.

  • Akbar is currently ​Asda's vice president of commercial finance.

  • B&M ​CEO Tjeerd Jegen launched a turnaround plan in October in the face of mounting ​competition from supermarket loyalty programmes and ​pressure on lower-income household budgets.

  • Jegen said: "(Akbar's) strong commercial ‌background ⁠in UK retail will be a great asset as we bring about change to deepen the financial ​foundations of ​our business".

  • Akbar ⁠has previously held senior roles at Morrisons, Tesco, and ​Etihad Airways.

  • B&M early in June beat ​annual ⁠pretax profit expectations as its turnaround gathered pace, and said it was ⁠confident ​of managing higher ​costs linked to the Iran war.

Reporting by Neeshita Beura ​in Bengaluru; Editing by Harikrishnan Nair

Source: Reuters


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