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Whiskey Maker Brown-Forman Tops Quarterly Estimates on Steady Demand

March 4 (Reuters) - Jack Daniel's maker Brown-Forman on Wednesday beat analysts' expectations for third-quarter sales and profit on the back of firm demand for ​its whiskey and ready-to-drink beverages despite a choppy economic backdrop.

Shares ‌of the company, which also maintained its annual forecasts, were up 3% in early trading.

The Kentucky-based company over the last year turned to product innovation, cost-control ​measures and streamlined operations, and has accelerated expansion in emerging ​markets to offset weakness in its key U.S. spirits business.

It ⁠enjoyed resilient demand for its premium whiskey offerings such as Jack ​Daniel's Blackberry from wealthier customers, especially in markets such as Brazil and ​Mexico.

Meanwhile, Canadian retailers continue to keep American-made alcohol off their shelves following a trade dispute last year, which has hurt liquor makers such as Brown-Forman.

Brown-Forman reaffirmed its organic ​full-year organic net sales decline in the low-single digit range and ​its organic operating income also in the low-single digit range .

Sales for the quarter ended ‌January ⁠31 rose 2% to $1.06 billion, ahead of analysts' estimate of $998.5 million, according to data compiled by LSEG.

The company posted profit per share of 58 cents, compared to estimates of 47 cents.

Net sales in United ​States saw a ​decline of 8% ⁠as alcohol demand has also taken a hit as health-conscious consumers shift toward non-alcoholic drinks and energy ​beverages, a trend compounded by the rapid adoption of ​GLP-1 weight-loss ⁠drugs. Younger drinkers, particularly Gen Z, are also pulling back from spirits and beers.

The company expects operating environment for fiscal 2026 to be challenging ⁠due ​to macroeconomic volatility and consumer uncertainty.

Peer Diageo cut ​its annual sales forecast last month stating pressure on consumer wallets was "by far and away" ​the biggest challenge.

Reporting by Koyena Das in Bengaluru; Editing by Shailesh Kuber

Source: Reuters


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